Riyadh
International Book Fair
Building on the legacy of one of the region’s most prominent cultural events, we led the strategic communications and public relations for the Riyadh International Book Fair 2024 — delivering an integrated approach that amplified its presence locally, regionally, and internationally. Through targeted media engagement and powerful bilingual storytelling, we supported the Fair’s continued positioning as a global literary destination, nurturing creative talents and driving cultural dialogue. While reinforcing the Literature, Publishing & Translation Commission’s leadership within the global cultural sector, our precision, creativity, and deep cultural insight contributed to sustaining the Fair’s impact and further cementing Saudi Arabia’s voice on the global literary stage.
- Implement an integrated communications strategy that reinforces the Fair’s status as a global cultural event.
- Launch creative PR campaigns to engage target audiences and boost community participation.
- Strengthen the Fair’s public positioning and elevate its presence on the international cultural stage.
- Showcase the role of the Literature, Publishing & Translation Commission in advancing literary and cultural industries.
- Support Saudi Arabia’s literary presence globally through strategic media coverage across regional and international platforms.
