Almadina
Book fair
Developing an integrated communications strategy for the Madinah Book fair 2024, alongside the planning and execution of public relations campaigns centered on creative and strategic content that amplifies Saudi Arabia’s presence on the global cultural stage. Our efforts positioned reading and cultural engagement as a way of life through initiatives led by the Literature, Publishing & Translation Commission, while also celebrating Madinah’s historical role in shaping Islamic values and Arabic literature. The campaign highlighted the city’s profound intellectual and cultural legacy and its global standing as the birthplace of Islam and a beacon of ethics, literature, and enlightenment for the world.
- Position the Fair as a regional cultural platform rooted in Madinah’s rich heritage.
- Run creative PR campaigns that highlight Madinah’s literary and cultural significance.
- Strengthen the Fair’s public image and increase community engagement. • Showcase the Commission’s role in promoting reading and cultural development.
- Create impactful content that supports Saudi Arabia’s cultural presence globally and promotes reading as a lifestyle.
